MARKET SHARE ANALYSIS FOR
A LEADING ALCOHOLIC / SOFT BEVERAGE COMPANY
- The client believed that the draught beer
market was declining and their market
share was declining faster than the market.
They wanted to understand the drivers and
how they could reverse the trend.
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MARKETING REPORTS - PORTALS-TRUSTED,
REAL TIME, VISIBILITY TO REPORTS
- A leading CPG / FMCG company, (with
offices across 20 countries including the
Middle East, USA, Australia and India)
needed an integrated data source to
measure the effectiveness of marketing
campaigns. Their disparate campaign
data sources resulted in fragmented, nonoptimal
measurement and decision
making.
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CUSTOMER RETENTION
FOR A REVOLUTIONARY LIFESTYLE BEAUTY CLINIC
- A leading lifestyle clinic wanted to
understand the sales behavior across its
clinics. It wanted to ensure that service
offerings straddled price points; that it
was able to retain customers and was
able to effectively up-sell and cross-sell
services.
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INTEGRATED SALES ORDERS VIEW AND
BETTER VIEW ON INVENTORY
- A leading manufacturer of building
products and plastics did not have an
integrated view of sales orders demand or
inventory availability. This led to
decreased customer satisfaction (due to
inability to promise fulfillment dates and
reduced order effectiveness), and
possible lost sales.
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INCREASE WIN RATIO FOR
A LEADING RUGBY TEAM
- The coach of a leading rugby team
wanted to identify the performance
indicators the team must focus on. There
was also research on the best team pick
for game day.
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FASTER FINANCIAL BOOK CLOSURES UPGRADING
REPORTING IT SYSTEMS
- A leading manufacturer of building
products and plastics used Hyperion
Planning and Essbase for their financial
system (consolidation / reporting).
About 1 BUSD of revenues was handled by
this system across Europe and Americas,
with about 75 people trying to co-ordinate
the consolidation. The usual process was
manual, stressful and imperfect with
limited reports.
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FASTER PROCESSING OF INFORMATION UPGRADING
ETL ENVIRONMENT
- Client is a world leader in supplying
pumps, valves, seals automation and
services.
A large volume of data f rom
heterogeneous environments were
loaded and processed on a daily / weekly
basis. The existing process was slow and
time consuming and exceeded the load
window.
In addition, the version of software was
getting de-supported.
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LEADING COMPUTER MANUFACTURER RESPONSE
MODEL
- The client was a leading computer
manufacturer in the world with decentralized
marketing function. Client
wanted to find out the customers who
would favorably respond to a campaign.
Sales channels for the client included
retail, wholesale and on-line.
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- The client India, was faced with the
problem of disparate – a leading CPG in
marketing campaign, data sources and
fragmented decision making
The client was looking at a BI platform
which will integrate data from multiple
sources and enable them to do
sophisticated analysis to determine their
marketing effectiveness
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- Client is a large Third Party Administrator
(TPA) managing health insurance
claims
Client interacts with hospitals, payors
(insurance companies) and patients
Client wanted to automate the analysis
done by the medical services division
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