Organizations that provide services to businesses and consumers are all constantly seeking ways to understand customers and satisfy their needs. But this is easier said than done.

In the nineties, data generated internally was brought into a data warehouse, and analysis meant historical analysis. This was visually analyzed to project future performance. There were exceptions, of course.

In today's world, the explosion of data is unimaginable. There is a wealth of data outside the enterprise. Merging the external and internal data and analyzing it gives far better insights. The challenge is three fold - How do I merge the external and internal data into a form that can be easily analyzed? - What are the questions that can get better answers with the enhanced data? How do I get the answers to these questions? - How do I deliver these insights to my team, so that it is available to them at the right time in the right chunks so that it is actionable?

Activecubes works with organizations providing complete solution addressing all the above aspects. Our team of analysts are well versed with crafting the right questions collaboratively, and coming up with appropriate solutions. A problem solved analytically will use one or more of the below methods/services. These services have been classified and listed by the respective domain.

Analytics

Data analysis
• Insight generation through custom data analysis
• Generating custom reports
• Develop presentations

Customer Analytics
• Loyalty management
• Acquisition, retention, churn management, life time value
• Campaign management
• Develop communication strategies at a customer level based on life time value

Marketing Analytics
• Modeling the optimal marketing mix
• Campaign effectiveness – mass media, online, face to face and direct marketing
• 'Measure Marketing' – a Marketing communication management tool
• Attribution modeling – Attribute the effect of each marketing activity to the end goal

Operation Analytics
• Risk analytics
• Supply chain analytics